Poppy Austin Mascara 9g - Lash Mascara - Organic Mascara, Paraben-Free, Vegan, Cruelty-Free Mascara Black - Hypoallergenic Mascara Lengthening & Volumizing with Argan Oil

We are a small, family-run business based in Somerset, England. Our offices are located in The Organic Garden, a modest yet idyllic area of outstanding natural beauty that we are lucky enough to call home.
The Poppy Austin philosophy is simple. To revitalize your appearance (and your self-esteem) by using only the finest, most ethically sourced skincare products. At the core of this approach is our trust in the incredible healing powers of specific hand-picked natural ingredients.
When we first launched our argan oil mascara in early 2016, we were completely unprepared (and a little intimated) by the overwhelmingly positive attention it created. Roll forward five years, this now cult-favorite mascara has been recommended in over 500 beauty best buy tables. It has also featured in Marie Claire, Cosmopolitan, Closer, Women's Health, OK Magazine, and countless more national media.
Notes: *Comparative Product Testing, 2021 / **Consumer Product Survey, 2020
Insecurities about your skin can hold you back from the things you want in life, and that's no fun at all. So instead of feeling self-conscious, let us revitalize your appearance and your confidence.
Bursting with eyelash-loving nutrients and 8x MORE GENTLE than chemical-based mascaras*, this vegan, hypoallergenic, all-natural formula cannot be found in any other mascara on the market*.
For an effortlessly high-impact finish in a few quick swipes, this mascara is the stuff of makeup dreams. For healthy, full, fluffed-up, and natural-looking eyelashes in less than 2 minutes.
Studies for our mascara show a 189% increase in eyelash density after one application.
In blind tests, user satisfaction was highest for the following features: 98% Non-irritating, 96% Easy to apply, 95% No clumps, 94% Hydrates, 93% Lasts 24 hours, 93% Comes off easily**
This product is proudly registered with The Vegan Society, certified cruelty free, and never tested on animals. It's made in small batches to preserve the quality and integrity of every unit sold.
**Consumer Product Survey, 2020
We have whipped up our signature blend of the finest freshly picked organic ingredients into this feathery-soft mascara.
With the comforting creaminess of plant-based extracts and 100% pure cold-pressed argan oil, it contains the highest concentration of all-natural vitamins and fatty acids.
For all-day wear and beyond, this unique hypoallergenic formula is perfect for sensitive eyes and short lashes. To gently nourish each eyelash from root to tip, delivering the essential nutrients they crave.
This mascara is free from animal-derived ingredients. It has a seal of approval through our Vegan Society registration in 2021 and proudly displays the trusted sunflower logo on its packaging.
We use only the finest, sustainably-sourced ingredients that are as close to their natural state as possible. Strictly free from GMOs, parabens, chemicals, synthetics and artificial fragrances.
No skin care product should exist at the cost of another living being. At Poppy Austin, we passionately oppose ALL forms of animal testing and support a number of incredible animal charities.
Each bottle of Poppy Austin is made by hand in small batches by our talented family team. We then 'slow pour' the freshly-made ingredients to preserve the quality of every single drop.
This product was crafted with obsessive attention to every last detail. We think itÕs the worldÕs best all natural mascara. But if you're not 100% happy, we are always here to make things right for you.
Every day, people from all walks of life share their love for what we do. We are proud to have served over 1 million customers. Because your happiness and self-esteem are what really matter to us.
We abhor companies that test on defenceless animals. So for every bottle sold, we donate a percentage to beagle welfare charities, animal protection, and cruelty free campaigns.